The £99 billion cigarette giant behind Lucky Strike is trying to be more like Apple
"We are becoming a tech company," British American Tobacco (BAT)’s Dr. David O’Reilly told Business Insider during a recent tour of the company’s research and development (R&D) headquarters in Southampton, England.
Australia Cans vs Bottles
Crack. Fizz. Gulp. Ahhhhhh. Is there a drinking experience more classically Australian than ripping the ring-pull off a beer? "The visceral pleasure from that first crack of a beer can is identical to popping a champagne cork," says wine and drinks writer Mike Bennie. "There's also huge appeal in the tinnie's nostalgia factor."
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