ASSIST -Chapter 5

Approaches Directed to the Social Environment

CONTENTS

Public Opinion and Tobacco Use.................................203

Intervention Channels..................................................205

-----Mass Media...........................................................205

-----Health Care Providers...........................................210

-----Worksites...............................................................213

-----Schools...................................................................215

Community Mobilization.............................................218

-----Community Analysis..............................................221

-----Planning..................................................................223

-----Implementation......................................................223

-----Maintenance..........................................................224

Restrictive Legislation................................................225

-----Federal Actions......................................................226

-----State Legislation....................................................227

-----Local Legislation...................................................228

-----Public Opinion........................................................229

-----Effects of Restrictions on Smoking Prevalence...229

-----Employee Attitudes...............................................230

-----Impact of Worksite Restrictions..........................230

-----Impact of Smoking Bans.......................................231

-----Effect on Continuing Smokers..............................232

-----Elements Needed for Worksite Restrictions.......232

Preventing Tobacco Sales to Minors..........................233

-----Minors' Access to Tobacco...................................234

-----Action at the Community Level............................237

-----A Public Policy Agenda..........................................238

Economic Incentives.....................................................239

-----Excise Taxes on Tobacco Products.......................240

-----Preferential Hiring and Promotion.........................245

-----Differential Insurance Premiums...........................249

-----An Overview of Economic Incentives....................251

Conclusions....................................................................253

References.....................................................................254

201

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