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6th August 2019
Jay Kapadia, 53, doesn’t smoke anymore, only vapes. “And I think I speak for most of us here that we used to be smokers at some point,” he added, referring to the informal group of e-cigarette distributors called the India Vape Industry Association (InVIA), one balmy July afternoon.
Promoting e-cigarettes as a cessation product thus has tremendous potential. Of course, e-cigarettes do contain nicotine, the addictive substance found in cigarettes. The liquid & vapour it generates are also said to be potentially harmful. “We have never claimed vaping is completely safe,” said Kapadia. “But this is certainly a healthier alternative.” Some studies have declared vaping as 95% safer than conventional cigarettes, since it does not contain tar and other harmful chemicals produce.
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