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02nd September 2010.

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Hooked: Ethics, the Medical Profession, and the Pharmaceutical Industry | Howard Brody

ISBN: 0742552187; ISBN-13: 978-0742552180
Published By: Rowman & Littlefield Publishers, Inc.
Available From: This book is available from Amazon.com.
Online Version: See here »»
Date Added: 04/28/2008

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For decades, medical professionals have betrayed the public's trust by accepting various benefits from the pharmaceutical industry. Both drug company representatives and doctors employ artful spin to portray this behavior positively to the public, and to themselves. In Hooked, Howard Brody argues that we can neither understand the problem, nor propose helpful solutions until we identify the many levels of activity connecting these purportedly noble industries. We can pass laws and enact regulations, but ultimately the medical profession must take responsibility for its own integrity. Hooked is a wake-up call for anyone expecting high quality, ethical medical care.

Forces Review:

Although the book for 15 chapters carefully builds the case against the current cozy arrangement between the drug companies and the medical profession, it does so not only in a rigorous manner, but more importantly to readers like me, it sprinkles the chapters with real cases, including dialog from real people that will definitely get your attention. Before the table of contents, the lead quote from a drug company president sets the tone: "If we put horse manure in a capsule, we could sell it to 95% of these doctors." And there are plenty more outrageous statements made by real people.

-- Paul Berkley

When your doctor tells you that your grandpa that he mever met died of lung cancer "caused" by smoking to scare you into quitting and he is willing to "help" you with a pharmaceutical smoking cessation "therapy," can you believe him? Do you know where the doctor ends and the salesman begins? After reading this book you will know the salesman you are probably dealing with.

And the more he tells you that there is "no doubt" that smoking "causes" cancer, the more you know that Big Pharma sits in the back room even when he prescribes nothing, as he knows you will come back and ask him.

-- H. Hassleberg

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