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Advertising & Markets: A Collection of Seminal Papers | J.C. Luik and M.J.

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Does Advertising Increase Smoking? | Hugh High

Outline: Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco,' and in particular finds scant evidence of the effect of advertising in inducing the young…

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